According to a Time to Change survey, 42% of men say that those words can act as a conversation blocker, and three quarters of men feel they can’t talk openly about their mental health with a friend.
If you stopped to think about it, it’s likely that within minutes you’d be able to list countless examples of damaging gendered stereotypes that you have encountered in the media. From the hyper-masculine womanisers on reality TV shows to useless dads in adverts, and the stoic home-provider in films and shows, these figures take their toll.
The suicide rate among young men is at its highest in decades and, according to new research from suicide prevention charity Campaign Against Living Miserably (CALM), these toxic media stereotypes could be doing real damage.
In the report, researchers found that one in seven men aged between 18 and 34 have thought about harming themselves in the past three months, and nearly two-thirds believe that male stereotypes in advertising do real psychological harm.